Moses urges us to trust God's love as our deliverer, the redeemer that guides us in our quest to submit all levels of consciousness (ego included) into His ways.
We must understand that love's ways and attributes are not conditional to their blessings but inherent to them. We love, therefore we are blessed. As we said before, love is its cause and effect because it encompasses all. We just need to achieve this awareness by being and doing God's ways (8:6, 10:12, 11:22) which Rashi refers to as being and doing His image and likeness.
This is the dynamics of our relationship with the Creator: we learn to know Him through His ways and attributes derived from His love, hence we relate to Him also through our love by being and manifesting His ways and attributes. Thus we are aware that we are love because we were created by God's love, due to His love, and for the sake of love which is its own cause and effect.
We lose this sublime awareness when we let ego's agenda take over our lives.